BBC Studios debuts global e-commerce shop

BBC Studios is opening the doors to a brand new  Doctor Who  e-commerce experience, giving fans around the world access to exclusive, limited-edition merchandise inspired by the Whoniverse.

Launching on 22nd July to coincide with the immersive Doctor Who: The Black Archive experience in San Diego (24–27 July) on the BBC Shop, where fans will be the first ones to discover the new merchandise and collectibles, the Doctor Who shop will include two exclusive collections, Horror of Fang Rock and Analogue Gallifrey, inspired by fan insights and nostalgia trends. These ranges celebrate the show’s rich legacy while tapping into contemporary fandom aesthetics.

Fandom-powered collections  inspired by iconic moments, characters, and fan-favourite content

Limited-edition drops tied to key cultural moments and anniversaries

Personalisation options  for select products

Global shipping  and region-specific exclusives

Jasmine Dawson, SVP of digital, BBC Studios: “This is the next chapter in our fandom-first strategy. This shop is built on deep fan insights, which means it is uniquely positioned to understand and respond to what our fans actually want. We’ve created a digital ecosystem where fans don’t just watch; they participate, share, and now, shop. Built for superfans, designed to be agile, creative, and deeply connected to the communities we serve. this is about giving fans more of what they love, in the places they already are.”

The shop will feature:

Fandom-powered collections inspired by iconic moments, characters, and fan-favourite content

Limited-edition drops tied to key cultural moments and anniversaries

Personalisation options for select products

Global shipping and region-specific exclusives

The e-commerce launch builds on BBC Studios’ record-breaking digital momentum, which recently saw its digital brands division become the UK leader in YouTube watch time and TikTok engagement, driven by a fandom-first strategy that has transformed casual viewers into passionate communities. With over 150 channels in 17+ languages and a weekly reach of 40 million, BBC Studios is setting a new global standard for platform-native, fan-powered entertainment.

The Doctor Who e-commerce experience will go live on 22nd July on the BBC Shop, with additional brands launching in the coming months.

www.bbcstudios.com

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