Marketing Report
Accenture completes acquisition of commerce agency The Stable

Accenture completes acquisition of commerce agency The Stable

Accenture has completed its acquisition of The Stable, a commerce agency focused on helping consumer brands build and operate their own digital commerce channels as well as manage their brand and sales performance across key retailers, reinforcing Accenture’s continued investments in commerce to help clients accelerate growth and sustain relevance.

The acquisition of The Stable adds more than 400 people to Accenture bringing unparalleled omnichannel commerce capabilities and expertise that drive revenue and efficiency for brands across consumer goods, retail, marketplaces and direct-to-consumer (DTC) channels.

Glen Hartman, global lead for commerce services, Accenture Song: "The closing of our acquisition of The Stable signals the strengthening of our commerce capabilities,” said. The depth and breadth of our commerce expertise will enable us to continue to meet clients’ demand for commerce experience reinvention in a way that matches the ever-evolving relationship between customers and brands.”

Founded in 2015 and recognized as one of Inc. Magazine’s fastest-growing private companies in 2021, The Stable has a track record of growing consumer brands of all sizes, stages, and verticals through omnichannel retail and DTC commerce.

Financial terms of the transaction were not disclosed.

As Accenture Song continues to help clients fast-track their commerce transformation across the customers’ entire life journey, the acquisition of The Stable represents a significant milestone as the first commerce acquisition since the unveiling of Accenture Song.

www.accenture.com

www.thestable.com

 

 

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