Marketing Report
Omnicom acquires PLUS Communications and FP1 Strategies

Omnicom acquires PLUS Communications and FP1 Strategies

Omnicom has announced its public relations division, Omnicom PR Group (OPRG), has acquired PLUS Communications, a top public affairs firm, and FP1 Strategies, a political consultancy. The acquisitions will accelerate growth, expand existing offerings, and further solidify OPRG 's leadership position in public affairs, corporate and political consulting.

Chris Foster, Global CEO, OPRG: "With our current roster of public affairs and political consulting firms including DDC, GMMB, Mercury, Portland, and Vox, OPRG is already a powerful partner to our clients and a force in the industry," said. "With the addition of PLUS Communications and FP1 Strategies and their deep expertise in healthcare, technology and crisis communications, our ability to serve our clients on the global public affairs stage is now at a whole new level."

PLUS Communications was established as a public affairs consulting firm specializing in corporate and crisis communications including coalition building, grassroots mobilization, advertising, digital engagement and media relations.

The firm employs more than 200 professionals, including 20 partners with unrivaled experience representing multinational corporations, trade associations and non-profit organizations across a host of industries. PLUS Communications is headquartered in Arlington, VA, with regional offices located in Richmond, VA and Austin, Texas.

Dave DenHerder, Managing Partner, PLUS Communications: "The network and knowledge that OPRG brings to the table is unrivaled. Chris Foster and I have known each other for many years. His experience in corporate and public affairs coupled with the cross-agency collaboration and capabilities he has built at OPRG will drive our firm's ability to deliver even more innovative solutions to some of the most complex regulatory and reputational challenges for our clients.”

FP1 Strategies, a campaign advertising and consulting firm serving candidates for public office and public policy organizations, was founded in 2011 by Danny Diaz, Jon Downs and Terry Nelson, with Rob Jesmer joining a year later.

Terry Nelson, Managing Partner, FP1 Strategies: "Our relationship with OPRG is going to help Plus and FP1 tackle clients' issues in new and more powerful ways. Just as exciting to me are the new opportunities being a part of OPRG offers our people."

The PLUS and FP1 management teams will remain in place, and the agencies will continue to operate under their current brands.