You Jump merges Jumpsquare and Jump XL to Create a European Trampoline Park giant

In the first quarter of 2025, all indoor trampoline parks of Jumpsquare and Jump XL will continue under the same brand name: Trampoline Park You Jump.

This will create a single leisure brand of European scale with nearly 60 locations.

You Jump has appointed All Response Media as the media agency for planning, buying, and optimizing offline media for its rebranding campaign. The agency will use its unique ARMalytics tool to steer the performance of the campaign. The campaign will be visible from February 12^th on the channels of AdAlliance, Talpa, and Bionic, and will be heard on Radio 538 and Sky. From April, the rebranding of the Belgian and German locations will be supported in media.

NOBEARS is responsible for online media. Creative and production is done by Mensch creative agency.

Last summer, Jumpsquare Group, the parent company behind the Jumpsquare and Jump XL brands, was acquired by the French sector partner You Jump. The rebranding to Trampoline Park You Jump marks the end of the originally two Dutch brands Jump XL (started in 2014) and Jumpsquare (started in 2015) after more than 10 years.

In the short term, all 21 Dutch locations will be fitted with new outdoor and indoor signage. The Belgian and German locations will follow shortly thereafter.

A new platform has also been developed at https://www.trampolinepark.nl where all locations are offered.

www.allresponsemedia.com

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