VML appoints Cat Davis as UK CMO

Cat Davis brings more than 20 years of experience in agency marketing and business growth

VML has appointed Cat Davis as UK Chief Marketing Officer, adding her to the agency's senior leadership team as it continues to expand its UK business. Davis will report to UK Group CEO Joe Petyan and will lead the agency's growth strategy, reputation and marketing activities.

The appointment follows a strong period for VML, which won 10 Cannes Lions this year, including a Grand Prix for The KitKat Heist, and was named Campaign's Global Network of the Year. The agency has also continued to develop its integrated offering across advertising, social, commerce, customer experience and technology.

Davis to lead UK growth strategy

Cat Davis brings more than 20 years of experience in agency marketing and business growth. She joins VML from Atomic London, where she served as the agency's first Chief Marketing Officer. Before that, she was Group Marketing Director at The MISSION Group, leading growth initiatives across 19 agencies and contributing to client wins including Porsche, Post Office and Macmillan.

Earlier in her career, Cat Davis held chief marketing roles at Grey, Cheil, gyro, Carat and Fold7. She is also a member of the Executive Committee of WACL and has served on the IPA's New Business & Marketing Group, as well as chairing the MAA's New Business Group.

Focus on integrated capabilities

In her role at VML, Cat Davis will oversee growth strategy, reputation and marketing across the agency's integrated services, including advertising, social, commerce, customer experience and technology transformation.

Cat Davis, UK Chief Marketing Officer, VML: "I've spent my career helping agencies grow, and what drew me to VML is the rare combination of world-class creativity, deep technology expertise and a genuine commitment to putting people at the heart of everything it does. At a time when clients are navigating unprecedented change, VML is uniquely placed to connect brand, customer experience, commerce and transformation in ways that deliver meaningful business growth. With the momentum already building across the business and Joe's leadership shaping an exciting new chapter, it's a privilege to be joining the team."

Supporting the agency's next phase

Joe Petyan, Group CEO, VML UK: "At VML UK, we've got world-class creative capabilities and an enterprise-grade technology offering, solidifying a differentiated fully integrated proposition for clients. Cat joins us now to scale all of that. She's smart, strategic, brilliantly connected and she's exactly the kind of energy we need to drive the next wave of growth for VML and our clients."

www.vml.com

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