VIOOH, TuMedio unlock programmatic DOOH in Iberia
The TuMedio network generates 320 million monthly impressions and spans more than 75 cities. Its inventory includes large-format and spectacular screens, fuelling stations, parking garages, outdoor billboards and airports.
VIOOH has partnered with TuMedio to expand programmatic access to digital out-of-home (DOOH) advertising inventory across Spain and Portugal, adding more than 500 digital screens to VIOOH’s supply-side platform.
VIOOH adds TuMedio inventory across Spain and Portugal
The partnership gives advertisers access to placements in major cities and high-traffic locations including Madrid, Barcelona, Valencia, Malaga, Seville, Alicante, Córdoba, Lisbon and Porto. The network also includes Madrid-Barajas Airport.
Gavin Wilson, Global Chief Commercial Officer, VIOOH: "This partnership with TuMedio is an important addition to VIOOH's offering in Spain and Portugal, connecting media buyers with high-quality, flexible inventory in the growing European out-of-home market. TuMedio's network puts brands right at the centre of everyday life, from major cities to high-traffic locations, with a raft of valuable advertising environments."
Programmatic DOOH expands across the Iberian market
Ignacio Carrascal, Founder, TuMedio: "Integrating with VIOOH's global supply-side platform gives our network unique visibility among international media buyers looking to reach audiences in Spain and Portugal. This partnership opens up our multi-environment inventory to programmatic buyers, enabling brands to connect with unique audiences across multiple touchpoints throughout the customer journey across the Iberian market."
Through VIOOH’s supply-side platform, advertisers can buy TuMedio’s inventory programmatically, with access to targeting and campaign management capabilities across its Spanish and Portuguese network.
Partnership broadens access to multi-environment inventory
The companies said the integration is intended to give advertisers greater flexibility and efficiency when planning DOOH campaigns, while supporting targeted audience delivery and campaign measurement across multiple environments.
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