VIOOH expands Canadian DOOH access
VIOOH has partnered with VENDO Media to expand programmatic access to digital out-of-home advertising inventory across Canada.
The agreement gives advertisers access to more than 550 digital outdoor billboards spanning over 125 Canadian markets, strengthening VIOOH’s North American inventory offering.
Partnership expands programmatic billboard access
According to VENDO Media, 33 of its digital screens are currently enabled for programmatic DOOH trading through the partnership.
The company’s network operates across seven provinces, including Ontario, Quebec, British Columbia, Alberta, Saskatchewan, Manitoba, and New Brunswick, with placements in major cities including Toronto, Montreal, Vancouver, Calgary, and Edmonton.
The inventory includes 175 roadside digital billboards generating more than 132 million monthly impressions, alongside 43 large-format outdoor spectaculars delivering an additional 42 million monthly impressions.
VIOOH strengthens North American offering
Gavin Wilson, Global Chief Commercial Officer, VIOOH: “This partnership with VENDO Media strengthens our North American inventory, connecting media buyers with high-quality screens that reach audiences widely across Canada.”
Gavin Wilson added that the partnership creates opportunities for advertisers to secure national reach through programmatic DOOH campaigns while benefiting from flexible media buying and real-time optimisation capabilities.
VIOOH said the partnership will allow brands to access inventory across markets where VENDO Media holds exclusive or dominant digital outdoor supply positions.
Programmatic tools target Canadian audiences
Sylvio Deluca, President, VENDO Media: “By integrating with VIOOH's platform, we're giving brands programmatic tools to reach Canadian consumers efficiently across our extensive network.”
The companies said advertisers using the platform will gain access to audience targeting, campaign flexibility, and measurement capabilities designed to improve campaign performance across the Canadian market.
The partnership forms part of VIOOH’s broader strategy to expand global access to premium digital out-of-home inventory through programmatic advertising infrastructure.
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