TV ad agency Marketing Architects launches venture incubator Misfits & Machines

TV advertising agency Marketing Architects has announced the launch of sister agency Misfits & Machines. The launch represents the agency’s continuing mission to pen the blueprint of what’s next to come.

Dedicated to ongoing innovation, Marketing Architects saw a unique opportunity to create an outside entity focused on building leading-edge tech solutions for marketers and business leaders beyond their core offering of All-Inclusive TV. Over six months, they formed Misfits & Machines, a venture incubator and accelerator focused on scaling bold ideas through challenger thinking, AI, and technology.

The incubator will function as a sister agency to Marketing Architects. The team includes Marketing Architects founder Chuck Hengel, Chief Product Officer Rob DeMars, marketing veteran Jordan Mauer, and ex-Amazon solutions architect John Ryan Cottam.

DeMars: "Marketing Architects’ DNA has always been about scribbling outside the lines of the traditional advertising agency model. We have a rich history of building products for TV advertisers and launching our own consumer products into category leaders. With Misfits & Machines, we’re stepping outside the agency to make and break stuff that quite honestly is going to make marketers squirm. In a good way, of course.”

“Our efforts are two-fold. Make awesome SaaS products in the marcom space. And venture partnering with like-minded entrepreneurs who have bold offerings but require an equally audacious approach to becoming famous.”

www.marketingarchitects.com

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