Traveltech startup SeatBoost secures investment to accelerate growth and innovation

SeatBoost, a Los Angeles-based startup that is transforming the air travel experience through dynamic seat upgrade solutions, has announced an investment from International Airlines Group (IAG). This funding marks an important milestone in SeatBoost's mission to bring joy to travelers' experiences while generating incremental non-dilutive revenue for partner airlines.

SeatBoost's platform facilitates live auctions on mobile in the airport environment, offering passengers the chance to bid for premium seat inventory made available by the airlines. The platform not only provides passengers with a unique engaging experience, but it also generates incremental non-dilutive revenue on seat inventory that would otherwise spoil. Current partners include IAG portfolio brand Iberia, TAP Air Portugal, Condor, Avianca and LATAM. With support from IAG through its corporate venture capital arm, SeatBoost plans to expand its capabilities and further improve the travel experience for passengers around the world.

Kevin Stamler, CEO, SeatBoost: "We're excited to partner with IAG at this important stage in our journey. This collaboration not only supports our vision but also helps us accelerate our growth and innovation. Our aim is to enhance data-driven insights to create personalized experiences for travelers while maximizing revenue for airlines. The investment from IAG validates our business model and underscores the potential of SeatBoost and the positive impact we can achieve together in the travel industry."

Raza Ali, Vice President - Innovation, IAG: "Innovation is a core function at IAG, and through innovation we can deliver better customer experiences, more efficient operations, more sustainable aviation and a better-performing business overall. That's why we think the creative approach of SeatBoost to unlock meaningful revenue from new sources of demand is aligned with our view."

The partnership with IAG will enable SeatBoost to leverage technology and innovation, improving its current offerings and paving the way for additional solutions that prioritize customer needs and operational efficiency. As SeatBoost expands, it remains committed to setting high standards in the travel sector, ensuring passengers enjoy a seamless, personalized airport and flying experience.

www.seatboost.com

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