Stagwell and Adobe expand enterprise marketing partnership

Code and Theory, Stagwell’s digital transformation agency, is leading the development of industry-specific solutions with Adobe

Stagwell and Adobe are expanding their partnership to help enterprise brands generate demand and maximize the value of marketing technology investments. Stagwell will run targeted demand-generation programs across priority industries, collaborate with Adobe on key accounts and provide strategic counsel and value realization services.

The expanded partnership builds on a relationship that began in Q4 2024. It brings together Adobe’s technology platform with Stagwell’s strategic, creative and marketing capabilities, with a focus on helping brands scale marketing activity and accelerate growth.

Stagwell and Adobe target enterprise marketing demand

Mark Penn, chairman and CEO, Stagwell: "Adobe and Stagwell share a belief that the future of enterprise marketing will be defined by the convergence of data, AI, technology and creativity. By bringing together Adobe's industry-leading platform with Stagwell's strategic, creative and marketing expertise, we are helping brands create lasting business value at scale."

Code and Theory, Stagwell’s digital transformation agency, is leading the development of industry-specific solutions with Adobe. The agency initially planned three solutions but has expanded that portfolio to seven, reflecting demand for its services across financial services, B2B, sports and retail.

Code and Theory expands industry solutions

Two of the solutions are already in market. The Creative Intelligence System (CIS) for financial services launched in April, followed by the Content Operating System (COS) for sports in June. Both are powered by Adobe CX Enterprise and are designed to help teams and leagues manage the growing content requirements of modern media organizations.

A third industry-specific solution is scheduled for later this year, with additional offerings planned over the following 18 months. The partnership also includes a focus on sports marketing, where the companies are exploring the intersection of fandom, culture, technology and business.

Adobe and Stagwell extend focus to sports

Adobe’s multi-year partnership as SPORT BEACH’s Official Experience Partner is part of that focus. The initiative brings together brands, athletes, creators and business leaders around sports, culture, business and technology.

Michael Treff, CEO, Code and Theory: "By combining our technology, experience, and marketing expertise with Adobe's platforms, we're building solutions that are far more differentiated than what either of us could deliver alone. Take our first solution: most enterprises test creative after the fact when it's too late to change anything meaningful. We flipped that - putting intelligence at the moment of creation, not after it. Each solution is built to solve a specific problem and deliver value immediately."

www.stagwellglobal.com

www.adobe.com

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