Stagwell acquires Adobe consultancy QStrauss
QStrauss Consulting will join the Code and Theory Network, adding Adobe consulting, implementation and integration expertise to support clients across multiple markets
Stagwell has agreed to acquire QStrauss Consulting, an Adobe implementation and consulting firm based in Colombia, expanding the Code and Theory Network's global capabilities in digital transformation and marketing technology.
QStrauss Consulting will join the Code and Theory Network, adding Adobe consulting, implementation and integration expertise to support clients across multiple markets.
Acquisition strengthens Adobe partnership
QStrauss works with brands including Walmart, BBVA, Santander, Grupo Salinas, OXXO and Bimbo, helping organisations implement Adobe platforms and optimise business processes.
The acquisition also strengthens Code and Theory's collaboration with Adobe following the recently announced three-year co-development agreement to create industry-specific solutions combining Adobe's technology with Code and Theory's creative and technical expertise.
Mark Penn, Chairman and CEO of Stagwell: "The addition of QStrauss further enhances Stagwell's position as a leader in digital transformation. QStrauss builds upon our existing Adobe capabilities, strengthening our expertise and helping clients maximize the value of their marketing technology investments."
Global network continues to expand
Earlier this year, Code and Theory introduced its Creative Intelligence System (CIS), a platform designed to help marketers evaluate campaigns before launch using synthetic personas. The system combines Stagwell's identity graph with Code and Theory's marketing operating system, The Machine, which connects campaign data, creative assets, production workflows and performance measurement.
The acquisition also expands the Code and Theory Network's international footprint following recent growth in the Middle East and North Africa, including the launch of Maydan Sports and the addition of digital agency Create.Group.
QStrauss joins Code and Theory Network
Gabriel Africany, Co-Founder, QStrauss Consulting: "Joining Stagwell and the Code and Theory Network is a major milestone for QStrauss Consulting and for the team we've built. We're proud to be a trusted Adobe implementation partner and this partnership will let us scale that impact, bringing deeper Adobe expertise and stronger delivery capacity as Code and Theory co-develops industry solutions with Adobe."
Dan Gardner, Co-Founder of Code and Theory: "Code and Theory and Adobe are creating software and services that allow businesses to take a leadership position during this next era of creative and technological possibilities. This acquisition gives us more global reach, talent and ability to do things that haven't been done before. It further solidifies Code and Theory as the place where the C-suite comes together to experience change."
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