StackAdapt adds live campaign impact reporting

The reporting tool is aimed at travel marketers, destination organisations, tourism boards and brands with location-based objectives

StackAdapt, the AI advertising and orchestration platform, has introduced the Economic Impact Report, an in-platform measurement tool that enables advertisers to assess the economic impact of their campaigns while they are running. The self-service solution is designed to help advertisers connect media exposure with consumer spending and optimise campaigns based on business outcomes rather than traditional media metrics.

The reporting tool is aimed at travel marketers, destination organisations, tourism boards and brands with location-based objectives. It allows advertisers to measure transaction-backed outcomes directly within the StackAdapt platform instead of relying on post-campaign analysis.

Transaction data powers campaign measurement

The Economic Impact Report is powered by permissioned transaction data from Affinity Solutions, covering more than 150 million credit and debit cards, 100 million consumers, 86 billion transactions and more than $4 trillion in spending across more than 5,000 brands. According to the companies, the dataset represents approximately 25 per cent of the U.S. adult population.

By linking ad exposure to aggregated spending behaviour through modelled attribution, the platform enables advertisers to measure attributed visitor spending, return on ad spend (ROAS), visitor numbers, transactions and the origin markets generating the greatest economic value.

Focus on real-time optimization

The solution is available as a self-service feature within the StackAdapt platform, allowing advertisers to configure campaign measurement, access results within their existing workflow and optimise campaigns while they remain active.

Michael Shang, Senior Vice President of Advertising Technologies, StackAdapt: "Marketers have long known their campaigns drive real economic value, but proving that impact has often required waiting until a campaign ends. With the Economic Impact Report, we're bringing transaction-backed measurement directly into the platform so advertisers can measure business outcomes, optimize campaigns while they're running, and make smarter investment decisions faster."

Partnership expands measurement capabilities

Affinity Solutions provides the transaction data underpinning the reporting tool, enabling advertisers to connect media exposure with consumer purchase activity.

Kalyan Lanka, Chief Product Officer, Affinity Solutions: "Deterministic credit and debit card transaction data offers a powerful lens into real consumer behavior, but it's most impactful when marketers can connect those insights to media ROI. Together with StackAdapt, we're enabling advertisers to move beyond proxy metrics and closed-system reporting by tying media exposure to real-world purchase outcomes. That closed-loop visibility allows brands to measure what happened after media exposure, optimize campaigns in-flight and drive growth."

According to StackAdapt, the reporting tool is intended to help organisations demonstrate the economic contribution of advertising investments through ongoing measurement of revenue, visitors and transactions rather than relying on proxy metrics or post-campaign studies.

www.stackadapt.com

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