Spotify and FC Barcelona extend partnership through 2030
Spotify and FC Barcelona have extended their partnership until 2030, continuing a collaboration that connects fans, players, and artists across sport and music. The agreement covers the men’s and women’s first teams and maintains Spotify’s presence on training kits. The naming rights for Spotify Camp Nou will remain in place through 2034.
Since the partnership began in 2022, the two brands have collaborated on artist jerseys and fan experiences that combine music and football in original ways. The extended deal underlines their shared commitment to developing the modern fan experience and exploring the potential of a club-platform partnership.
Music and football continue to merge
The reopening of Spotify Camp Nou and the emergence of a new generation of FC Barcelona talent mark the next stage of this collaboration. Spotify and the club aim to continue shaping how culture, sport, and sound connect globally.
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