SoD appoints Jan Heumüller as MD EMEA

He will also support SoD's existing operations outside Germany. Heumüller joins from Ogury, where he built the business across German-speaking markets from 2019 and most recently served as Managing Director Central Europe.

Munich-based advertising specialist SoD ScreenOnDemand has appointed Jan Heumüller as Managing Director EMEA to lead its international expansion and strengthen its presence across European markets. Heumüller took up the position in November, with the Benelux and Nordic countries among the first markets targeted for expansion from December.

SoD targets further European markets

SoD ScreenOnDemand already operates its own companies in Austria, Switzerland, France and the United Kingdom, in addition to Germany. The company established a team in London this summer.

Through Heumüller's appointment, SoD aims to extend its integrated advertising offering across further European markets. Its services cover mobile, web, digital out-of-home and Connected TV, combining creative production, media, data and campaign delivery through a single partner.

Heumüller brings more than 20 years of ad tech experience

Heumüller has more than 20 years of experience in the international digital and advertising technology industry. At Ogury, he joined as Managing Director DACH in 2019, opening the company's Cologne office before taking responsibility for Central Europe.

Previously, he launched mobile demand-side platform TabMo across German-speaking and Eastern European markets as Managing Director DACH. He also led DataXu's European business as Managing Director Europe and held managing director positions at Ybrant Digital and dacoma.

SoD highlights experience in international expansion

Jan Heumüller, Managing Director EMEA, SoD ScreenOnDemand: "I looked very closely at where I was going next. In the DACH region, SoD is one of the strongest players in high-impact advertising: creative, media, data and every screen from a single partner, at a speed few can match. Many European markets still lack that combination. That is exactly where we come in,"

Martin Esters, Managing Director of SoD ScreenOnDemand: "Jan has built teams from the ground up. He knows how to open a new market and how to find the right team for it. We could not have wished for anyone better for our next steps in Europe."

www.screenondemand.net

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