Sky Creative launches its biggest Christmas campaign
The campaign highlights Sky's range of festive viewing options, spanning its own TV, Cinema and Sports content alongside Disney+, HBO Max, Netflix and Hayu.
Sky Creative has launched That's Christmas Sorted, its biggest Christmas campaign to date, bringing together characters and costumes from across its entertainment portfolio and streaming partners.
The campaign celebrates the different ways audiences enjoy entertainment during the festive season, positioning Sky as a single destination for films, series and sports. Its central message is that viewers can find something for everyone through the platform.
Sky brings iconic entertainment characters together
The campaign's 60-second television advert, directed by Dave Meyers at RadicalMedia, returns to Sky's costume emporium, where recognisable outfits come to life and take to the dancefloor to Groovejet by Spiller featuring Sophie Ellis-Bextor.
The film features costumes and characters from a range of entertainment properties, including Wicked, Friends, Bridgerton, Game of Thrones, Moana and Love Actually, alongside Premier League kits. The selection brings together references from film, television and sport in a single festive production.
Sky combines filmmaking and AI production techniques
Meyers, whose music video credits include work with Taylor Swift, Kendrick Lamar and Harry Styles, directed the production alongside choreographer Shay Latukolan. Latukolan previously worked on Jungle's Back On 74, which became a global cultural hit.
Robin Garton, ECD, Sky Creative: "While all the dancing was with real talent, the creation of the world they inhabit made use of pioneering AI production techniques to create a more expansive and impressive spectacle than would have been possible with traditional techniques."
Campaign extends across outdoor and social channels
That's Christmas Sorted will run across television, out-of-home advertising and social media, including takeovers of the London Underground and Piccadilly Lights. The campaign will also feature a collaboration with the cast of Saturday Night Live UK.
In the social content, cast members enter the backstage studio, try on the costumes and reinterpret the characters through their own comedic style.
Dave Meyers, Director, RadicalMedia: "This project has all the ingredients of an explosive event. It’s got spectacle, the magic of the holidays, invisible dancers, and the wonderment of famous outfits. There’s a lot of playfulness here, so it was an obvious one I was excited to do."
Rose Holden, TV Marketing Director, Sky: "Christmas is about coming together, and for lots of families that means finding something everyone wants to watch. With Sky, there’s so much great entertainment to choose from, from our own TV, Cinema and Sports to Disney+, HBO Max, Netflix, and Hayu, all in one place.
"That’s what this campaign celebrates, the incredible choice you can only get with Sky, brought to life in one joyful festive moment. And what is more joyful than some much-loved characters having a big dance party!"
The campaign will run until the end of December.
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