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OUTFRONT and Ad Age partner for digital campaign celebrating women leaders

OUTFRONT and Ad Age partner for digital campaign celebrating women leaders

OUTFRONT Media Inc., one of the largest out of home media (OOH) companies in the U.S., has announced a series of initiatives to honor and celebrate the achievements of women in leadership, art, culture, and innovation throughout Women's History Month this March.

With a continued partnership with Ad Age, a collaboration with The Female Quotient, and a special MOMENTS series, OUTFRONT aims to highlight the contributions of women throughout history and in contemporary society.

Moments by OUTFRONT, OUTFRONT's content and publisher platform, will celebrate Women's History Month through a special curated series, running across the MTA in New York and Brightline in Florida.

Moments in Culture, in partnership with Artsy, will showcase "Women Artists Reimagining Self-Portraiture," featuring captivating works from up-and-coming women portrait artists.

Moments in Life, in partnership with Gallery Media Group and Ballplayers, will highlight Women's March Madness facts.

in Art will partner with MoMA to explore art inspired by New York City, featuring influential artist and sculptor Louise Nevelson's "Sky Cathedral."

Building upon its ongoing collaborations, OUTFRONT is once again teaming up with Ad Age to celebrate Women's History Month. Throughout March, OUTFRONT's digital media across the U.S. – including billboards and transit locations – will feature insights and advice from inspirational leaders across the industry.

 These messages will be accompanied by QR codes directing audiences to AdAge.com, where they can further explore the editorial features. Additionally, OUTFRONT and Ad Age will be partnering on a special Women's History Month event at OUTFRONT's headquarters in New York on March 26.

Jeanine Poggi, Editor in Chief, Ad Age: "At Ad Age, we are committed to elevating the voices of women shaping the marketing and advertising industries. Our continued partnership with OUTFRONT during Women's History Month allows us to showcase the insights and achievements of leading women across our industry, reaching audiences in powerful and unexpected ways. Through this collaboration, we hope to inspire future generations and spark meaningful conversations about the impact of women in business, media and culture."

OUTFRONT is also proud to support The Female Quotient in its mission to make International Women's Day more than just a marketing moment - and drive measurable impact. When women are invested in, the equation for everyone changes - fueling economic growth, innovation, and stronger returns. Yet as a whole, women owned businesses remain underfunded.

 This year, The Female Quotient is utilizing Times Square media to amplify their charge to make International Women's Day an actionable movement: "Invest in Women Daily."

Liz Rave, Vice President, Marketing, OUTFRONT: "We are honored to continue our partnership with Ad Age to celebrate the powerful contributions of women across industries. By leveraging our media platforms to showcase our MOMENTS content, we aim to amplify the voices and stories of remarkable women, inspiring audiences nationwide to recognize the profound impact women have made—and continue to make—on our world. When women win, we all win."

www.outfront.com

www.adage.com

 


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