Ocean retains Canary Wharf DOOH contract

The renewed agreement covers a portfolio of 45 premium digital advertising formats across pedestrian, roadside, transport and retail locations

Ocean Outdoor UK has retained the contract to manage Canary Wharf Group's digital out of home (DOOH) advertising network in London following a competitive tender, extending a commercial partnership that has spanned 15 years.

The renewed agreement covers a portfolio of 45 premium digital advertising formats across pedestrian, roadside, transport and retail locations within Canary Wharf. The estate includes Reuters Plaza, The Loop, Two Towers Canary Wharf and Crossrail Place.

Partnership enters next phase

Under the contract, Ocean will expand the existing DOOH offering and develop a programme of audience experiences using technologies including augmented reality. The programme may also include installations, projections and drone shows as part of efforts to strengthen Canary Wharf's position as a visitor destination.

Nick Shaw, Chief Executive Officer, Ocean Outdoor UK: "Fifteen years ago, our partnership began with a single screen in Reuters Plaza – Ocean's first large format content-based advertising screen. Since then, we've established a significant offer and track record of success built on ambition and our experience in premium DOOH. This is a milestone moment for Ocean and going forward, we will build on our goal to drive additional value, laying the ground for new and unique high-quality brand and audience experiences."

Digital estate supports visitor experience

Canary Wharf attracted a record 76 million visitors in 2025, with the district continuing to develop as a mixed-use destination combining retail, office, residential and leisure spaces.

Stuart Fyfe, Managing Director for Retail, Leisure and Hospitality, Canary Wharf Group: "Canary Wharf has evolved into one of London's most dynamic destinations, and our digital estate is a key part of our story. We look forward to continuing our partnership with Ocean who share our ambition to push the boundaries. We are excited to bring our visitors truly immersive, cutting-edge experiences that reflect the energy and innovation at the heart of Canary Wharf."

In addition to Canary Wharf, Ocean Outdoor UK manages digital out of home advertising contracts for BFI IMAX, Piccadilly Lights, Westfield, Battersea Power Station, Soho Estates and British Land in London.

www.oceanoutdoor.com

www.cwg.com

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