Nielsen expands CTV ad intelligence in France

The expansion comes as annual CTV advertising spend in France is forecast to reach €1.5 billion.

Nielsen has expanded its Ad Intel advertising intelligence service in France to include connected TV (CTV), giving marketers and advertisers visibility into spending across major streaming platforms alongside linear TV, digital and other media.

Nielsen’s CTV coverage allows advertisers to compare competitors’ investments across platforms and assess how spending is shifting between linear television, CTV and other digital channels.

Nielsen expands Ad Intel with French CTV coverage

The addition enables advertisers to track CTV investment within their industries and identify the platforms and creative approaches attracting the greatest spending. It also provides insights into competitors’ messaging and how advertising is positioned across CTV services.

The data is intended to support media planning by helping advertisers adjust spending, refine creative strategies and assess how CTV fits into their broader media mix.

CTV data spans major streaming platforms

Nielsen’s French coverage includes major platforms such as Amazon Prime Video, Netflix, HBO Max, Disney+, YouTube, DAZN, Canal+, TF1, M6+ and FranceTV, among others.

The company first introduced CTV coverage in Germany and the UK and plans to extend the service to Italy. The expansion forms part of Nielsen’s ongoing investment in Ad Intel and its digital coverage.

Nielsen targets cross-platform advertising visibility

Inam Mahmood, General Manager, EMEA, Nielsen: “The French television market is at a pivotal tipping point as connected screens blend the massive reach of traditional broadcasting with the targeted agility of digital streaming. In such a sophisticated advertising environment, brands and agency partners can no longer afford to plan in silos. Success requires unified, transparent data to understand where rivals are placing their bets and how to effectively capture share of voice.

“By expanding Nielsen Ad Intel to include CTV in France, we are closing the measurement gap across the entire viewer journey—whether audiences are tuning into leading domestic digital offerings like TF1, FranceTV and M6+, or streaming via Amazon Prime Video, Netflix, HBO Max, DAZN, and YouTube. Following our rollouts in Germany and the UK, this enhancement gives French media leaders the localised clarity needed to sharpen creative strategies, benchmark performance, and drive maximum return on ad spend.”

www.nielsen.com

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