Marketing Report
NBA Africa launches accelerator program to support early-stage African startups

NBA Africa launches accelerator program to support early-stage African startups

The National Basketball Association Africa (NBA Africa), announced the launch of Triple-Double: NBA Africa Startup Accelerator, a startup accelerator program focused on early-stage African startups.

The program will support Africa’s tech ecosystem and the next generation of African tech entrepreneurs by providing them with access to mentorship and capital that will help drive growth in the sports and creative industries.

Clare Akamanzi, CEO, NBA Africa: ''We are thrilled to launch an accelerator program based on the continent and focused on early-stage African startups. This groundbreaking new initiative reflects our commitment to expanding the African sports ecosystem, and these incredible companies will be at the forefront of shaping the future of sport on the continent.''

Operated by ALX Ventures, a technology incubator that provides the continent’s tech leaders with access to the skills and tools to launch and scale their startups, the accelerator program is open to early-stage startups in Africa that develop solutions in event management and ticketing, youth development, AI, and digital marketing in the sports and creative industries.

Applications can be made here until Friday, May 31 after which the submissions will be narrowed down to the top 10.

The 10 selected startups will then be paired with mentors comprised of NBA Africa and ALX leadership, and other corporate stakeholders, who will provide guidance to the companies with a focus on product development, business growth and go-to-market strategy.  In September, NBA Africa will hold a Demo Day in New York City that will coincide with the United Nations General Assembly (UNGA).  Participating companies will pitch their products to a panel comprised of top industry leaders from the U.S., Africa, and around the world.  The panel will then determine the four winning companies, which will be awarded financial support, mentorship, and the opportunity to work with NBA Africa and the Basketball Africa League (BAL) on their current and future initiatives on the continent.