Mediaite selects MGID for native advertising solutions

The agreement gives Mediaite access to MGID’s advertising technology and range of native ad formats, while connecting MGID’s global advertiser base with millions of monthly users.

MGID has partnered with Mediaite to deploy AI-powered native advertising and content recommendation solutions across the publisher’s digital ecosystem, connecting advertisers with Mediaite’s growing audience.

Mediaite is known for coverage and analysis of high-profile legal and political news in the US.

MGID expands native advertising across Mediaite

Through the partnership, Mediaite will use MGID’s performance-focused native advertising solutions to deliver relevant sponsored content to its audience. The integration is designed to combine advertising monetization with the publisher’s editorial environment.

Ivan Doruda, CEO at MGID: "Mediaite has built a reputation for delivering timely, expert analysis on the most significant news media stories in the US. Its readers are discerning, and expect the best possible experience across both content and the advertising that funds it. We are committed to supporting their growth and journalistic mission by delivering monetization solutions that respect the editorial integrity of their publications and give brands exclusive access to their engaged, high-value audiences."

Mediaite focuses on audience monetization

Mediaite will use MGID’s AI-powered technology and native formats to support monetization across its digital properties while maintaining its editorial standards.

Andrew Eisbrouch, President, Mediaite: "As our audience continues to grow across on Mediaite, it is vital that we have a monetization partner as committed to its needs as we are. MGID demonstrated they are more than a technology partner, they are true collaborators, combining cutting-edge AI technology with a sincere belief in the power and importance of open web journalism. Their brand-safe, native monetization suite ensures we can maximise revenues with no compromise to our values."

The partnership positions MGID as a monetization technology provider for Mediaite while giving advertisers access to an engaged audience through native advertising formats.

www.mgid.com

www.mediaite.com

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