Marketing Report
Mary Basterfield joins S4 Capital as Chief Financial Officer

Mary Basterfield joins S4 Capital as Chief Financial Officer

S4Capital plc, the new age digital advertising and marketing services company, has announced that Mary Basterfield will take over from Peter Rademaker as Chief Financial Officer of S4Capital plc from 3 January 2022 and join the S4Capital Board.

 Peter is retiring from day-to-day operations, but will remain on the S4Capital Board, as a Non-Executive Director. Mary has had over 20 years of extensive financial experience at Sony Music, Warner Music, Dentsu Aegis, Expedia, UKTV and, most recently, Just Eat.

She is a graduate of University College London and is qualified as an ACMA. Mary also serves as a Non-Executive Director of the Royal Free Hospital NHS Foundation Trust. Peter joined S4Capital after 3 years as Chief Financial Officer of MediaMonks, following the S4Capital/MediaMonks merger, and has been instrumental in the first three years’ growth and success.

Sir Martin Sorrell, Executive Chairman, S4Capital plc: “We are delighted to have been able to attract someone of Mary’s calibre to the CFO role at S4Capital. Her extensive experience in the media and technology industries in the UK and beyond will be invaluable over the coming years at S4Capital. “The Board wanted to thank Peter, in particular, for his commitment, hard work and successes over the past, very busy, three years and is delighted that it will continue to have access to his valuable knowledge and advice as a Non-Executive Director in the future.”

 Mary Basterfield: “I am delighted to be joining Sir Martin and the team at S4Capital and look forward to working with them to continue the rapid growth trajectory and to capitalise on the formidable success to date.” Peter Rademaker said, “Since I joined MediaMonks in the summer of 2015, it has been an incredible experience to contribute to a fast-growing business. I am proud of our team and what we have achieved. I am confident in S4Capital’s outlook for growth and long-term value going forward and I am committed to helping the company in my non-executive role.”

www.s4capital.com

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