LoopMe brings Brand Lift to The Trade Desk

The integration supports standardized brand lift studies across more than 35 markets and 17 languages, allowing advertisers to build a more consistent view of campaign performance across regions.

LoopMe has integrated its Brand Lift measurement solution with The Trade Desk’s Measurement Marketplace, giving advertisers access to standardized brand impact measurement across markets within their existing campaign workflow.

The integration is designed to make brand lift measurement more scalable for global advertisers, particularly for smaller campaigns and markets where measurement can be limited by minimum impression requirements or differences between providers and methodologies.

LoopMe expands brand lift measurement

Studies can be conducted from 1 million impressions, compared with minimum requirements of 3 million to 4 million impressions from some providers in certain markets. LoopMe also provides results within The Trade Desk dashboard, with data updated every 24 hours and available from as early as 10 days after campaign launch.

Advertisers can book studies during standard campaign setup in The Trade Desk without separate contracting or an additional platform. Reporting covers age, gender, device, creative, ad group and campaign ID.

Matthew Deets, VP Demand Partnerships, LoopMe: "In many markets, brand lift measurement is simply not an option for advertisers. If it is available, it rarely allows the scope of measurement needed to truly understand results across regions. Our partnership with The Trade Desk helps address these challenges, providing the rigorous standards needed to trust uplift data, while remaining lightweight and scalable enough to be actionable across multiple regions at once. We’re proud to deliver these capabilities in partnership with The Trade Desk team."

The Trade Desk extends measurement access

Donny Spano, Director, Data Partnerships, The Trade Desk: "We remain committed to advancing the industry by providing advertisers with sophisticated tools and capabilities, particularly within our global infrastructure. We are pleased to extend LoopMe’s international reach and scalability to a broader range of clients and global campaigns."

LoopMe’s Brand Lift solution surveys consumers within voluntary mobile ad breaks rather than relying on recruited panels. Control groups are matched using LoopMe’s RISA algorithm across more than 100 variables, allowing advertisers to assess the incremental impact of their campaigns.

API integration connects campaign and measurement data

Through the direct API integration, advertisers can configure and launch brand lift studies without leaving The Trade Desk. Campaign parameters are passed to LoopMe, where the measurement is deployed, and results are returned to The Trade Desk dashboard.

The setup removes the need for separate logins, accounts and reporting processes, bringing campaign activation and brand measurement into a single workflow.

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