Locala names Sandrine Préfaut as Europe Managing Director
As part of Locala’s global expansion as a commerce media platform, CEO and Founder Christophe Collet has announced the promotion of Sandrine Préfaut to Europe Managing Director.
Christophe Collet, CEO and Founder, Locala: “Since joining Locala as France Managing Director three years ago, Sandrine has been instrumental in developing a successful French business strategy. I trust her leadership and industry knowledge will continue to fuel Locala’s growth as we expand globally.”
S.Préfaut brings 30 years of experience holding senior management positions in media advertising including CEO of Vizeum. Media Buying Director for Carat and Media Manager at Procter and Gamble.
Sandrine: “In the current economic climate, brands are looking for a trusted partner that can bring them the highest return on their Marketing investments. I am thrilled to lead Locala’s European expansion as we evolve from a drive-to-store to a commerce media platform to better meet the needs of our clients. We have developed new tools to help them further improve their growth strategy. From a management perspective, I strongly believe cross-functional collaboration is key to sustainable growth and I look forward to working with Locala’s talented team across Europe to start this new chapter”.
