Marketing Report
LG Ad Solutions inks deal with Affinity to boost Connected TV measurements

LG Ad Solutions inks deal with Affinity to boost Connected TV measurements

LG Ad Solutions, a global player in connected TV (CTV) and cross-screen advertising, has announced a strategic product partnership with consumer purchase insights company Affinity Solutions (Affinity), named LoopIQ.

This closed-loop CTV ad targeting and measurement solution is uniquely designed to utilize purchase data for reaching the right audiences in CTV environments while also measuring campaign impact on increasing customer spend.

Tony Marlow, Global Chief Marketing Officer, LG Ad Solutions: "The partnership between LG Ad Solutions and Affinity to launch LoopIQ marks a significant evolution in the CTV advertising landscape. LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionize the way brands reach and resonate with their audiences in ad-supported streaming environments."

LoopIQ comes as a response to the ever-growing demand for more refined targeting and tangible measurement methods in the CTV space. By integrating purchase data with existing capabilities such as privacy-compliant automatic content recognition (ACR) technology, brands can now achieve unprecedented precision, ensuring their advertising spend is optimized for the right audiences with the most impactful results.

Affinity's robust expertise in data analytics combined with LG Ad Solutions' vast CTV advertising infrastructure creates a formidable solution in LoopIQ. This partnership solidifies both companies' commitment to pushing the boundaries of what's possible in the CTV ad space, delivering more value to advertisers while enhancing viewer experiences.

Damian Garbaccio, Chief Business & Marketing Officer, Affinity: “We are thrilled to join forces with LG Ad Solutions on this groundbreaking endeavor. LoopIQ is a testament to our joint vision of harnessing exclusive consumer purchase data to craft more meaningful outcomes and efficient advertising experiences.”

The introduction of LoopIQ promises not only to redefine how brands approach CTV advertising but also to set new benchmarks for ROI in the sector.