Israeli startups gain U.S. market entry through new Mercurius Media Capital initiative

Mercurius Media Capital (MMC), has launched Mercurius Bridge in Israel, to empower local startups and growth-stage companies with established product-market fit to expand into the U.S. Combining media capital, strategic mentorship, and a curated network of service providers, it streamlines market entry and accelerates brand growth.

Renowned for cutting-edge technology, Israel's startup ecosystem offers fertile ground for innovation. As the first dedicated U.S. media-for-equity fund, MMC partners with diverse media platforms to invest in high-growth ventures. Through Mercurius Bridge, international companies gain critical resources, networks, and expert guidance to optimize go-to-market strategies, consumer engagement, and media execution.

Piyush Puri, Founding Partner, MMC: "Our team has a ten-year track record of bridging international markets with the U.S. across 40+ transactions. More recently, under MMC, we have successfully facilitated U.S. market entry for companies from markets like Singapore and Australia. Our strategic mentorship ensures companies establish a strong U.S. presence. By leveraging insights from seasoned operators and collaborating with premium media partners, we craft tailored solutions that help startups overcome market-entry obstacles."

The Israel launch is supported by Eli Mandelbaum, MMC's newest Venture Partner, who brings nearly 20 years of expertise in strategic sales, business development, and event production. His deep knowledge of the Israeli and U.S. startup ecosystems will help Israeli companies scale globally while enabling MMC to identify high-growth opportunities.

Mandelbaum, Founder, PluggedIn BD: "With Mercurius Bridge's innovative approach, Israeli companies can gain visibility, credibility and traction to accelerate growth. By bridging the gap between tech excellence and market influence, Mercurius Bridge empowers startups to scale, turning groundbreaking ideas into globally recognized brands."

www.mmc.us

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