In-game advertising market size to increase by $5 billion by 2027, report
The in-game advertising market by platform, type, and geography - forecast and analysis 2023-2027 report has been published by Technavio. Market growth is estimated to accelerate at a Compound Annual Growth Rate of 13.25% and register an incremental growth of USD 5,182.68 million during the forecast period. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market.
Based on region, the global in-game advertising market is segmented into North America, APAC, Europe, South America, and the Middle East and Africa. North America is estimated to contribute 35% to the growth of the global market over the forecast period. The rise in the adoption of mobile gaming is driving the growth of the regional market.
The market is driven by factors such as an increase in the number of gamers, the rise in the popularity of mobile gaming, and the growing popularity of dynamic in-game advertising. However, the growing use of advertisement-blocking solutions is hindering the market growth.
The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share.
