Global outdoor advertising market to reach $58.80 billion in 2025, report

The global outdoor advertising market value is forecasted to reach $58.80 billion in 2025, growing at a compound annual growth rate, CAGR, of 12.26%, for the period spanning from 2021 to 2025. This is according to the study by Research and Markets.

Factors such as a booming tourism industry, growing programmatic digital display Ad spending, increasing urban populace, accelerating economic growth and improving consumer confidence are expected to drive the market.

However, growth of the industry would be challenged by outbound telemarketing market growth in developing economies, intensive competition and stringent regulations.

A few notable trends include intensifying DOOH advertising market, rising street furniture outdoor advertising market, market consolidation, involvement of artificial intelligence, launch of innovative out-of-home advertisement tools and developing beacon technology fondness.

Outdoor advertising helps the advertiser to reach that audience who do not have access to traditional advertisements such as young generation, corporate guys and middle-class population thus allowing the advertiser to target particular demographics, ages, income, and ethnic groups. The popular outdoor advertising categories are billboards, street furniture, transit and alternative advertising. Presently, billboards are the most demand medium owing to high demand for digital billboards in malls and other tourist infrastructures in various countries.

The fastest growing regional market is the U.S. due to rising digital OOH promotion tools such as a jukebox, spectacular and signage adoption by the corporates, restaurant owners and telecom sector to endorse their products and target the moving populous in different areas.

www.researchandmarkets.com

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