Geiger unveils unified brand experience with DEPT

The digital experience translates Geiger’s updated brand identity into an online platform designed to help designers, architects and clients explore its furniture and resources across workplace, residential and hospitality environments.

DEPT has partnered with furniture manufacturer Geiger to develop a digital platform supporting the unification of Geiger and DatesWeiser under a single brand. The project brings together Geiger’s expertise in premium wood casegoods with DatesWeiser’s specialisation in conferencing environments and bespoke furniture solutions.

DEPT translates Geiger’s brand identity into digital

New York-based design consultancy Standard Issue developed Geiger’s visual identity, including a refined colour palette, updated logo and revised brand voice. DEPT translated these elements into a digital experience intended to reflect the brand’s focus on craftsmanship, materials and design.

R.J. Stelter, Vice President and General Manager, Geiger: "This rebrand required partners who could work together seamlessly across brand identity, design, and technology without losing sight of what makes Geiger unique. DEPT® was able to work across stakeholders and partners to bring the full vision to life via a digital experience that better serves our clients and reflects the craft and intentionality we put into everything we make."

The platform combines a material-focused visual approach with product storytelling and navigation designed to support customer exploration. It also addresses the technical challenge of turning extensive product documentation and static digital assets into interactive resources.

Geiger platform supports product discovery and customisation

The website is designed to make product exploration, customisation and access to resources more accessible. Its structure serves professionals and clients working across multiple interior environments, connecting product information with the brand's design-led positioning.

The project brings brand identity, design and technology together to establish a consistent digital experience that reflects Geiger’s furniture and supports how its audiences research and evaluate products.

DEPT connects digital experience with brand growth

Carryn Quibell, Americas CEO, DEPT: "Geiger is a brand where craft is the foundation of everything they make. As a Growth Invention company, our work is to find where brand ambition meets digital opportunity, and this new digital experience was exactly that. We’re proud to have helped bring the unified Geiger vision to life in a way that deepens the connection with their clients and sets the brand up for its next chapter of growth."

The partnership highlights DEPT’s role in connecting brand strategy with digital implementation. For Geiger, the unified platform provides a shared online destination for its product offering, supporting the brand’s relationship with designers, architects and clients.

www.geigerfurniture.com

www.dept.global

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