[eMarketer] The top reasons consumers switch brands

Consumers are driven by value more than anything else. About two-thirds of consumers worldwide who had switched brands in the past year were looking for better deals. More than half were seeking better product quality.

Unsteady supply chains and rapid inflation are making it hard to build brand loyalty.

According to eMarketer, over the past year, 71% of consumers worldwide switched brands at least once. For private label brands and direct-to-consumer companies, this trend presents an opportunity to draw in cost-conscious shoppers—but brands will have to market beyond price to keep them.

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