[eMarketer] Facebook is the most popular US social media platform

Despite mounting controversies, Facebook remains the single most popular US social network, with 83% of adult social media users in the US reporting that they visit the platform in a typical week.

Meanwhile, 68% said the same for YouTube, and 52% cited Instagram.

According to eMarketer, relative newcomer TikTok falls further down the social media ladder, with 31% saying they access the short-video platform in a typical week.

Read the full eMarketer article here

www.emarketer.com

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