[eMarketer] Facebook is the most popular US social media platform
Despite mounting controversies, Facebook remains the single most popular US social network, with 83% of adult social media users in the US reporting that they visit the platform in a typical week.
Meanwhile, 68% said the same for YouTube, and 52% cited Instagram.
According to eMarketer, relative newcomer TikTok falls further down the social media ladder, with 31% saying they access the short-video platform in a typical week.
Read the full eMarketer article here