[eMarketer] Amazon Prime and Walmart+ go head-to-head for new subscribers

Amazon and Walmart are taking different approaches to grow their subscriber bases.

Amazon is making its full Amazon Music catalog of 100 million songs available to Prime members for no additional charge, per a company announcement.

Walmart cut the price of its annual Walmart+ membership in half for a limited time, per a press release, in an attempt to boost sign-ups ahead of its Black Friday Deals for Days shopping event.

Prime growth has largely hit a wall as membership among US households approaches saturation. Nearly two-thirds (62.2%) of US households are Prime members, per emarketer forecast, with growth expected to hover between 2.2% and 2.8% over the next three years.

According to eMarketer  unsurprisingly for a company whose motto is “Everyday low prices,” Walmart’s messaging emphasizes cost savings as it looks for ways to build its service into a viable Prime competitor.

Read the full eMarketer article here

www.emarketer.com