Dieuwke de Voogd and Bob Koenderman join Somention
Online marketing and communications agency Somention has announced that it is expanding its strategy business line with two new strategists: Dieuwke de Voogd and Bob Koenderman. Dieuwke, previously from Coolblue, brings years of experience in developing digital strategies. Bob joins the company from M2|OC, where he was responsible for coordinating digital media campaigns.
The growth of user-generated content (UGC), the rise of AI, and changes on platforms like TikTok have made it difficult for many brands to stay ahead. As a result, the demand for social media strategy has grown significantly in recent years.
Charlotte, Managing Partner, Somention: “Great creative work and ROI are only possible with a solid strategy, a starting point against which everything you create must be measured. With Dieuwke and Bob on board, we can better support brands and companies in this area.”
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