Dept launches proprietary marketing technology platform
Dept has launched Ada, a proprietary marketing technology platform designed to help brands build and accelerate their digital businesses.
Creativity, technology, data and people are the foundations of digital success, and Ada by Dept combines all four with proprietary technology and third-party integrations that serve thousands of campaigns today.
Jay Pattisall, Principal Analyst, Forrester wrote in a recent report, The Agency Data Platforms That Will Power Creativity At Scale, that “the promise of data-driven creative is within reach but not yet a reality. Agency data and technology capabilities are taking center stage as every CMO feels the mounting pressure for more performance from their marketing and media investments.”
Ada by Dept was built with the experience of over a thousand of Dept’s best marketers to focus on helping brands to:
Automate large-scale digital operations and repetitive tasks in order to create hyper-personalized ads at scale.
Discover insights by combining data sources for better audience research, targeting and decision making across all digital touchpoints.
Accelerate growth through AI and machine learning that makes campaigns smarter and faster.
Ada by Dept uses data from billions of ads, served in hundreds of countries, across thousands of campaigns, to improve search, social, TV, programmatic, and marketplace results and help brands make better informed, smarter decisions faster.
Rituals, the leading European cosmetics chain, has increased online sales by 186% by leveraging data and martech solutions from the Dept platform. Other brands that are using proprietary solutions from Dept include Philips, JustEat Takeaway, Ralph Lauren, AXA, Douglas, Nivea, and Dextro Energy.
Willem Blom, partner and Global SVP for Media, Performance and Data, Dept: “Brands live in an ever-changing world where measuring outcomes of marketing efforts become increasingly difficult. And creating meaningful interactions matter. With Ada by Dept, we are able to better orchestrate journeys across marketing channels. We can support clients with our proven martech platform to create dynamic assets at scale, automate manual work, and supercharge their growth.”
Ada by Dept launches with solutions for driving stronger performance across media, data and privacy, SEO, marketplaces and dynamic assets. All while seamlessly integrating with partners like Google, Facebook, LinkedIn, Amazon, TikTok, Salesforce and others.
