DEPT brings AI-led marketing expertise to U.S. clients

As a Sales Partner, DEPT supports clients with licensing, implementation and activation of Google Marketing Platform solutions, combining technical delivery with strategic consulting.

DEPT has expanded its Google Marketing Platform Sales Partner offering to the United States, extending a service already established across Europe, the Middle East and Africa (EMEA).

The move allows U.S. organisations to access Google’s enterprise advertising, analytics and measurement solutions alongside DEPT’s expertise in artificial intelligence (AI), data, media and technology.

The offering aims to help organisations connect marketing technology with broader business objectives and improve performance measurement.

DEPT connects Google Marketing Platform with AI and data

The expanded offering brings together data infrastructure, AI-enabled measurement, media activation and customer experience capabilities. DEPT® combines strategists, engineers, data specialists, media experts and AI practitioners to support implementation and ongoing optimisation.

The multidisciplinary approach is designed to help organisations integrate marketing systems, improve decision-making and respond to changing customer behaviour. Rather than treating platform implementation as an isolated technical project, DEPT connects technology deployment with wider marketing transformation.

U.S. expansion builds on DEPT’s EMEA partnership

The expansion reflects growing demand from organisations seeking to adapt their marketing operations as AI changes how brands reach and engage audiences. By extending its Sales Partner capabilities to the U.S., DEPT® aims to help clients coordinate data, media and technology within a connected marketing ecosystem.

Carryn Quibell, Americas CEO, DEPT: "The future of marketing is about making every part of the marketing ecosystem work smarter together. That’s where AI is creating the biggest opportunity. By expanding our Sales Partner capabilities in the U.S., we’re helping clients connect data, media and AI in ways that create faster learning, better decisions and ultimately faster growth."

DEPT positions marketing technology as a growth driver

The partnership expansion supports DEPT’s broader approach to combining marketing and technology services. By integrating Google Marketing Platform with its wider capabilities, the company aims to help clients build stronger data foundations, improve measurement and connect campaign execution with customer experience.

The U.S. offering builds on DEPT’s established EMEA business, extending its ability to support organisations seeking to use marketing technology and AI to improve performance and pursue growth opportunities.

marketingplatform.google.com

www.dept.global

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