Marketing Report
Copenhagen-based startup Claimlane raises €1.8m to enable European brands simplify product claims

Copenhagen-based startup Claimlane raises €1.8m to enable European brands simplify product claims

Claimlane, a Copenhagen-based end-to-end returns management solution for brands and retailers to manage any type of return, across all sales channels and markets, has closed €1.8 million seed round led by Vendep Capital, to accelerate growth in the UK and mainland Europe. This fundraise will enable Claimlane to accelerate product vision, support furniture and lifestyle brands to simplify and automate their complex backend processes related to handling product returns and warranty claims.

Claimlane has worked with brands such as Hummel, Matas, Rains and Søstrene Grene, and has become the leading solution in Denmark for streamlining claims and complex return processes. Today, over 9,000 brands and retailers are part of Claimlane’s B2B returns network, which helps standardize how the retail industry handles returns and claims.

The fashion industry has set high standards for product returns: buy, try, return. But for industries such as furniture and lifestyle, returns are more complex and expensive, making it challenging to meet customers’ expectations. For these businesses, creating a return label is just the tip of the iceberg. Challenges such as return collections, warranties, and repairs require different interactions which leads to various workflows and outcomes.

Managing customer expectations, internal processes, and partner communication is a big challenge. Yet, brands and retailers still typically handle it with spreadsheets, emails, and custom solutions. As a result, often up to 80% of the time spent on handling returns is wasted. However, all the existing returns software out there focus on the same issue of making returns easy for the shopper by automating those simple “change of mind” returns.

In contrast, Claimlane cater to businesses with more complex products and processes by streamlining everything from advanced customer self-service to backend tasks like warehouse processing, internal collaboration and reporting. This way, providing the backbone, not just the front end.

Previously, only enterprise-level brands could afford such solutions. Now, Claimlane can offer powerful return software as a SaaS solution for brands and retailers of all sizes and democratize access to efficient return management for thousands of brands and retailers worldwide.

Timo Felin, Investment Director, Vendep Capital: "After seeing what the Claimlane team has achieved in Denmark, we are excited to support them in their global expansion. Customer-centricity and ambition are driving forces in this team, so we look forward to seeing their vision for the B2B return handling space come to life." 

Claimlane's next immediate step is to expand into the UK, where the focus will be on supporting furniture and lifestyle brands. The company just opened a UK office, welcomed new UK teammates and partnered with British brands such as The Hut Group, FFX, and Cult Furniture.