Marketing Report
Boston Globe Media partners with tech startup Chptr to launch digital and video celebrations

Boston Globe Media partners with tech startup Chptr to launch digital and video celebrations

Boston Globe Media and Chptr, the visionary tech startup reshaping the landscape of life's defining moments, have joined forces to unveil a digital and video celebration solution for individuals across New England, heralding a new era of commemorating life's milestones.

This pioneering alliance empowers everyone to craft mesmerizing, tailor-made digital and video tributes for their loved ones using cutting-edge AI technology. These cherished memories will be transformed into captivating videos, immortalizing this momentous occasion and capturing their community's outpouring of love by showcasing them on and other Globe properties.

Launching this summer, the initiative debuts with a focus on Wedding Celebrations. With a dedicated page and boundless space for friends, family and acquaintances to contribute a vibrant tapestry of photos, videos, anecdotes and reminiscences - they will be able to commemorate the journey leading up to and including their wedding day.

Andrew Grillo, Vice President of Commercial Product, Boston Globe Media: "We are thrilled to introduce a premier video product that celebrates the love and accomplishments of our community members. This partnership with Chptr is a game-changer as it delivers top-tier video content worthy of sharing with all of New England at an affordable price point."

Package options range from $49 to $849, depending on video length. All selections include prominent placement on other Globe properties and dissemination across social media platforms, ensuring the perpetuation of celebratory moments within the community.

Rehan Choudhry, CEO and Co-founder, Chptr: "This partnership marks a monumental stride in redefining the landscape of wedding celebrations. We transcend conventional media by harnessing the power of video, social connectivity and AI - fostering genuine connections and everlasting memories. Teaming up with Boston Globe Media, we bring this innovative approach to wedding planners, venues and engaged couples in Boston and beyond."