Marketing Report
AGCO invests in Innova Ag Innovation Fund VI to drive the next generation of farming

AGCO invests in Innova Ag Innovation Fund VI to drive the next generation of farming

AGCO, a global player in the design, manufacture and distribution of agricultural machinery and precision ag technology, has invested  in Innova Ag Innovation Fund VI, a venture capital firm of Innova Memphis.

This fund investment is the first executed by AGCO's recently launched corporate venture capital initiative, AGCO Ventures. The deal aligns with AGCO's approach to support the next generation of farming through advanced solutions that promise a more automated, digitized and sustainable future for agriculture. The Innova team is renowned for its focus on nurturing early-stage startups revolutionizing agriculture.

Seth Crawford, Senior Vice President and General Manager, AGCO: "We are excited to announce our investment in Innova Ag Innovation Fund VI, a move that reflects our unwavering commitment to pushing the boundaries of what's possible in agriculture. This partnership enables us to tap into the latest innovations in the field, from automation and digitization to sustainability and efficiency, ensuring that we continue to provide our customers with the most advanced and effective solutions on the market."

Through this partnership, AGCO intends to leverage Innova's expertise in identifying and supporting high-potential startups at the forefront of agricultural technology.

Dean Didato, Partner, Innova: "We are immensely proud to partner with AGCO, a true leader in the agricultural sector, whose commitment to innovation and sustainability mirrors our own. This collaboration represents a unique synergy between AGCO's industry expertise and our vision for a technologically advanced farming future and revitalized rural economies. Together, we are set to empower the brightest minds in agriculture, driving transformative solutions that promise to enhance farm productivity and profitability and secure a sustainable future for our planet."

www.agcocorp.com

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