Accenture appoints Emma Chalwin as global CMO

Accenture has appointed Emma Chalwin as Chief Marketing Officer, effective October 1, 2026. Chalwin will lead the company’s global marketing and communications organisations and report to Accenture Chair and CEO Julie Sweet.

Chalwin joins Accenture from Workday, where she served as Chief Marketing Officer, overseeing brand development and customer demand across international markets. She previously held senior marketing positions at Salesforce, Adobe, McAfee and Macrovision.

Emma Chalwin joins Accenture from Workday

Chalwin brings more than 30 years of global marketing experience, with a focus on translating complex technology developments into market narratives that support customer engagement, relevance and growth during periods of business and technological change.

Julie Sweet, Chair and CEO, Accenture: "I am delighted to welcome Emma to Accenture. Emma is a proven growth leader who understands how to turn breakthrough technologies into compelling client value and commercial impact. As Accenture leads in the reinvention of business through AI, her ability to connect brand, demand and sales will help us bring our innovation and the measurable results we deliver for clients to more organizations around the world."

Chalwin brings 30 years of marketing leadership

Emma Chalwin, Chief Marketing Officer, Accenture: "Accenture is one of the world's most admired companies, and I am truly honored to build on the legacy of its brand at a time when organizations are reimagining growth in the age of AI. This is an extraordinary opportunity to help shape Accenture’s next chapter of reinvention, building market influence, driving demand and deepening client relationships. I’m excited to harness the power of AI while keeping human connection at the heart of everything we do."

Chalwin has been recognised among senior marketing leaders through appearances on Forbes' World's Most Influential CMOs list, the B2B CMO 100 and Chief's New Era of Leadership lists. She is also a member of the Fortune Most Powerful Women network.

Accenture CMO to focus on AI-driven growth

In her new role, Chalwin will oversee the global marketing and communications organisations as Accenture develops its market position around AI and business reinvention. Her remit will span brand, demand generation and communications as the company seeks to strengthen relationships with clients worldwide.

www.accenture.com

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