Marketing Report

News
[eMarketer] Programmatic digital display advertising is having an identity crisis
[Interview] Nick Kalse (Outbrain): Native advertising will gain a solid position within digital marketing strategy
[eMarketer] Lead generation among top content marketers’ plans in 2021
Netherlands national trade association Outreach joins World Out of Home Organization
Havas Media launches Havas Market e-commerce offering
Staud Studios merges with MediaMonks
Kantar announces major expansion of TV Audience Measurement panel
[eMarketer] Social media most likely to experience brand risk incidents in 2021
Maiko Valentijn to lead GroupM Netherlands as CEO; Tessa van der Starre CEO MediaCom Netherlands
WPP appoints Rob Reilly as Global Chief Creative Officer
Hearst UK launches PositivityFest, a virtual event for its commercial partners
Total and Engie partner to develop France's largest renewable hydrogen production site
[eMarketer]  Tracking the US programmatic CTV video ad spend
Logitech unveils innovations to boost video conferencing
The Carlsberg Foundation grants €2.7 million to Crops for the Future research project
S4 Capital acquires Metric Theory and Decoded
[eMarketer] The future of corporate events is hybrid
[eMarketer] Influencer marketing in US
UK's Synamedia partners with Akamai to speed pirate take downs
 SpotX partners with POPS Worldwide on video ad serving and programmatic activation
Nielsen Media appoints Caroline Clarke new head of editorial content strategy