Marketing Report

News
GroupM UK joins The Conscious Advertising Network
[eMarketer] Do email newsletter ads influence shoppers’ buying decisions?
Publicis Groupe UK acquires B2B marketing specialist agency Octopus Group
Lower DSP Ad Cost and Complexity with Adcombi Suite: A simplified DSP dashboard with no minimum spend
[Interview] Léonie Koning (Initiative): Successful brands today are agile, have vision and purpose
Brand New Galaxy Launches Western European Operation in Amsterdam
[eMarketer] Digital audio remains resilient in the wake of COVID-19
Dentsu pilots tool to manage media industry’s digital carbon footprint
IKEA to create 95,000 jobs by 2025
AWS and Bundesliga enhance real-time game analysis with new performance stats
[eMarketer] US TV viewership declined by roughly 10 million in 2020
Coca Cola to trial paper bottle prototype with online retailer in Hungary
Vice Media commissions Icon Films to produce documentary on diversity of the Amazon Rainforest
The Odd Shop joins MediaMonks
Outbrain wins Gold for the company’s innovative technology and new product offerings
[eMarketer] Eccomerce to account for more than half of China retail sales
LG partners with SpotX to deliver programmatic advertising to LG Smart TVs
Hearst UK appoints Richie Booker as Diversity and Belonging Lead
Total joins Mærsk Mc-Kinney Møller Center for Zero Carbon Shipping
Virtual sessions about connected branding: Two Cents of Ace
[eMarketer] US adults spent an average of 7 hours, 50 minutes per day with digital media in 2020