Marketing Report

News
Group M unveils framework to guide responsible media buying
London Marathon Events taps Dept for branding and website design
Publicis Groupe adopts The Trade Desk’s ad tracking technology
[eMarketer] China closing the digital divide for the elderly
[eMarketer] US consumers’ digital spending boosts Amazon’s e-commerce and ad businesses
IPG Mediabrands and TikTok build creator programmes to connect brands with culture
Digital PR thriving during pandemic, PRCA report
WFA launches guide to diversity and representation throughout the creative process
Vice Media Group acquires creative consultancy firm PLTFRMR
Dept creates AR puffer jacket as limited edition virtual apparel drop
Procter & Gamble launches content creation platform targeting black creators across advertising, film and TV
Kantar, Ipsos selected to offer cross-media total audience measurement solution in the Netherlands
Carlsberg joins PEFerence consortium on sustainable beer production
Over 80 percent of UK consumers call for more focus on self care, Hearst study
BBC World Service partners with AfricaWeb to offer digital content to audiences in Ghana and Cameroon
Outbrain strengthens its Benelux sales team with new hire
Incentro Africa becomes first company in Africa to achieve Google Cloud Partner Work Transformation Specialization
Logitech’s Ultimate Ears partners with Westbrook Media to celebrate creativity
Andrew Ruegger appointed global President of GroupM Commerce
VMLY&R Commerce appoints Angelica Galvis as VP, Head of Art and Design in North America
[eMarketer] Ad-supported video viewership grows opening up marketing opportunities