Marketing Report

News
VIRTUE designs The Heroes of Sustainability campaign for McDonald’s Austria
Eighteen WPP leaders recognized for championing gender diversity in the workplace
Amazon launches Climate Pledge Friendly programme on sustainable products shopping
GroupM UK agencies attain new IAB certification on brand safety
Creative agency SouthPaw develops campaign for malt brand Benriach
Mono Solutions partners with Lokale Internetwerbung to launch digital marketing platform
Unilever and Google partner to champion sustainable commodity sourcing
WFA and platforms adopt stand to address harmful content
Locala wins “Best location-based marketing platform” award in 2020 MarTech Breakthrough Awards Programme
Cargill builds $21m House of Chocolate complex in Belgium to facilitate customer innovation in dynamic chocolate market
Marta Ruiz-Cuevas appointed Publicis Groupe CEO for Spain and Portugal
Verizon Media introduces platform capabilities to enhance live streaming experience
SpotX unveils programmatic solutions to scale linear addressable TV
ReverseAds launches world's first reverse-engineered search advertising
Wpromote unveils The Ad Creative Bank to assist marketers explore ad creative trends
Microsoft to acquire ZeniMax Media and its game publisher Bethesda Softworks
Hearst television chooses Nielsen marketing cloud to drive OTT targeting
VMLY&R partners with Profitero to help brands optimize ecommerce marketing performance
Over 150 business leaders urge EU heads of state to set higher 2030 emissions reduction targets
Verizon Media and Broadsign to extend programmatic omnichannel offering
Estée Lauder and Channel 4 partner for luxury brand’s first foray into TV partnership