Marketing Report

News
Rakuten Advertising expands relationship with Xandr’s GSET, adopts Xandr’s Monetize SSP globally
afriQloud and whitesky.cloud have put the foundation in place for a federated EMEA cloud infrastructure
IAB Europe launches #NoEasyWins campaign focusing on the value of targeted advertising
Philips announces climate action to drive reduction of greenhouse gas emissions in its supply chain
BuzzFeed names Amita Tomkoria to lead Investor Relations
VMLY&R COMMERCE UK and Coco de Mer launch #RevealYourPleasure campaign
[eMarketer] Netflix to spend more on original programming
Kantar Marketplace hits $100 million revenue milestone
Mastercard and partners advance the future of sustainable commerce
Schibsted enters into first data marketplace partnership with Xandr
BigCommerce partners with TikTok to launch advertising coupon programme for merchants
TotalEnergies, Iberdrola and Norsk Havvind join forces for offshore wind development
Viant partners with Beachfront to scale real time programmatic buying of linear and CTV
[eMarketer] Shopify bets on new features to capture cross-border ecommerce market
Air Liquide partners with Eni for development of hydrogen mobility in Italy
ViacomCBS to acquire majority interest in Fox TeleColombia and Estudios TeleMexico
Liana Technologies acquires majority of Swedish marketing technology provider Ungapped
Interactive Advertising Bureau announces two executive appointments
Bayer partners with CHS to bring carbon programme to more farmers
Dutch-based Prosus increases stake in Delivery Hero
UK advertising spend set to surpass £29 billion in 2021, report