Marketing Report

News
VMLY&R COMMERCE appoints Gemma Spence as VP of Commerce Transformation
Webfleet Solutions strengthens position in the telematics market with product innovations and sustainable solutions
[eMarketer] Facebook hit 2 billion users, but growth is slowing
European Investment Bank enters into a €100 million loan deal with the DPG Media Group to digitize media platforms
Mediaplus Group creates Board of seven members to execute strategy
Belgian PR agency Evoke expands expertise with new recruitments
Deutsche Bank and The Development Guarantee Group sign MOU to tackle climate financing gap for developing countries
boostU and BossData launch marketplace platform Merkado with support from Heylen Group
Sony Interactive Entertainment to acquire videogame developer Bungie
[eMarketer] Social networks that have excelled at holding users’ attention
WPP appoints Rose Herceg as President in Australia and New Zealand
2021 was the strongest year on record for UK ad market, report
IPA and ISBA announce plans to transform industry pitching process
Top 5 influencer marketing trends in 2022
Kantar’s Profiles Division achieves global ISO 20252 re-certification
Google to replace FLoC with new Topics API
Social media users now equivalent to 58 percent of the world’s total population, Hootsuite report
AudioValley confirms global acceleration of digital audio services buoyed by strong growth in revenue
TuneIn inks deals with Estrella Media and Grupo Fórmula as part of expansion strategy
Global advertising agencies market to reach $553 billion in 2026, report
LG Ads Solutions introduces suite of guaranteed outcome-based media offerings with third-party validation