Marketing Report

News
Innovid acquires converged TV measurement company TVSquared for $160 million
Lightspeed announces direct selling and advertising on TikTok via Ecwid
Global location based advertising (LBA) market to reach $133 billion by 2026, report
Brand New Galaxy Amsterdam appoints Katarzyna van Hall as the new Managing Director
[eMarketer] Amazon has a larger advertising business than YouTube
OneView becomes first TV streaming Ad buying platform to launch Nielsen Digital Ad Ratings audience guarantees
New report reveals commercial media usage similarities across generations
Gray TV expands its Atlanta Media investments with purchase of Telemundo Atlanta
[eMarketer] Chinese big tech takes lead in metaverse technologies with AR/VR patents
Essence promotes Laura Wade to Head of Sustainability
Connected TV fraud schemes could cost publishers over $144 million annually, report
Vodafone Business and RingCentral bring flexible cloud communications solutions to organizations across Europe
IAB UK and Manchester Metropolitan University partner to support new talent with digital marketing skills
Volkswagen transforms Germany’s Zwickau site into an electric vehicle production plant
[eMarketer] Google’s massive ad growth fueled by retail spending
Media.Monks appoints Martine Lemans and Pierre Nelwan as Managing Directors
JDE Peet’s appoints a WPP team in Amsterdam as its global creative partner
WPP and Instacart partner to accelerate online grocery advertising for CPG brands
BBDO Belgium appoints Barbara Vangheluwe as new CEO
Henkel outlines key trends shaping packaging’s sustainable future in 2022
Belgian marketing agency BeInfluence unveils new department targeting content creators