Marketing Report

News
Essence appoints Gabrielle Kong as Vice President, Strategy in China
Share of digital mobile ad spend expected to reach 70 per cent by 2026, report
[eMarketer] What digitally savvy Gen Z consumers expect from brands
Dept partners with ProjectTogether to support its Farm-Food-Climate Challenge
IAB UK appoints Chloe Nicholls as head of Ad Tech
Meta launches Facebook reels globally
Nielsen and Experian expand agreement to enhance identity demographics
AppLovin acquires Wurl to extend reach into connected TV market
Global digital OOH advertising industry to reach $33 billion by 2027, report
[eMarketer] Spotify will widen lead over Apple podcasts despite controversy
Human Rights Campaign launches public awareness campaign for Equality Act with support from WPP
PRCA welcomes wtv. as corporate member
 Clinch launches new SaaS Platform bringing power and efficiency to agencies and advertisers
Advertisers increasingly turning to mobile and digital advertising as smartphone usage rises
[eMarketer] Brands step up efforts to reflect diversity in their products and spending
GroupM introduces premium marketplace to power a new era of responsible investment
Logitech scales use of recycled plastic in products
Lamar Advertising joins World Out of Home Organization
IAB UK partners with The Podcast Show to celebrate the growing opportunities in podcasts
DoubleVerify and Comscore partner to develop cross-platform audience and verification measurement solution
Global digital advertising market to reach $1 billion by 2031, report