Marketing Report

News
PRCA and Releasd ignite new partnership for 2022
World Federation of Advertisers publishes marketing capabilities playbook
Eight agencies join The Institute of Practitioners in Advertising membership
[eMarketer] Apple could launch a subscription for its iPhones this year
The Trade Desk launches certified service partner programme for SMEs
DoubleVerify exposes a global fraud scheme targeting advertisers
SAP, Unilever pilot blockchain technology supporting deforestation-free palm oil
European digital publisher Axel Springer selects Outbrain to power its sponsored content recommendations
Volkswagen Group and Salzgitter AG partner on supply of low-carbon steel from 2025
Cirrus Streaming launches new interactive streaming app for broadcasters worldwide
[eMarketer] Cryptocurrency is most popular among higher earners
ITV announces new £80 million Diversity Commissioning Fund
Outbrain expands partnership with Japan’s Sankei Digital in multiyear deal
Eni and Air Liquide to cooperate for the decarbonization of hard-to-abate industries in Europe
605 to deliver advanced audiences in collaboration with Xandr
Streaming adoption grows in Europe despite quality and advertising challenges, Conviva report
[eMarketer] Amazon will capture nearly 40% of the US ecommerce market in 2022
Outbrain expands partnership with Microsoft to boost business outcomes for media owners and advertisers
Channel 4 and Motion Content Group launch Fund for ethnically diverse-led indies
PRCA and ICCO launch Ukraine Communications Support Network
Intercontinental Exchange unveils multi-faceted global brand and ad campaign