Marketing Report

News
The digital out of home market to reach $55 billion by 2030, report
Hivestack launches research division on programmatic media activation in the metaverse
Alchimie partners with LG Channels to bolster its footprint in Europe on the AVOD and FAST markets
[eMarketer] Google brings back Wallet and boosts security with virtual card solution
EssenceMediacom names key global leadership positions for merged agency
Carlsberg launches new global campaign with Danish actor Mads Mikkelsen
DPG Media becomes co-owner of new streaming platform Whisper
iO launches marketing traineeship targeting young professionals
Unilever, partners invest in regenerative agriculture through new impact fund
Esports industry to bring in $1.4 billion In revenues in 2022, report
[eMarketer] Spotify is the digital audio platform of choice in the US
Deutsche Bank partners with the UN Decade of Ocean Science for Sustainable Development in Germany
Flemish media sector joins forces for new cross-media measurement system
Podcast advertising effectiveness is soaring, survey
IPA and ISBA launch Pitch Positive Pledge to improve pitching behaviours among advertisers
2022 Samsung TVs earn carbon reduction certification from the Carbon Trust
[eMarketer] TikTok to surpass YouTube in US
Publicis Groupe acquires e-commerce platform Profitero
Crypto exchange platform Bitvavo partners with DEPT to launch first-ever brand campaign
Cameo and Snapchat introduce advertiser progrramme
Netflix to introduce ads