Marketing Report

News
Sports franchise Combate Global launches on Tiktok
[eMarketer] Google unveils its attempts to reinvigorate search for the TikTok generation
Unilever unveils heavy-duty electric truck as a move towards zero emission vehicles
DoubleVerify to provide third-party measurement tools to best buy
Online video advertising will generate three times more revenue than SVOD in 2027, report
[eMarketer] 5G phone price drops as popularity rises
Deutsche Bank partners with Visa to prevent fraud in online retail
iO acquires Stockholm-based digital agency Triggerfish
Carlsberg signs Power Purchase Agreement with renewable energy company Better Energy
Roku partners with Nielsen to enable cross-media measurement of traditional TV, CTV and mobile ad campaigns
TripleLift and Zype partner to bring in-show programmatic advertising solution to Connected TV
[eMarketer] Shopify pushes further in-store with new POS device
Hivestack launches international export business arm in Spain
EssenceMediacom names Benjamin Wei as China CEO
Hearst UK partners with Philips to create a beauty testing lab
TotalEnergies and SARIA join forces to produce sustainable aviation fuels
ITV teams up with Travel Weekly to support holiday firms through exclusive Backing Business Fund
Data ethics is a priority for nine out of 10 CMOs, WFA research
[eMarketer] Privacy the leading factor in social ad engagement
Targetspot doubles down on podcasts
Dentsu and Comscore partner to transact on advanced audiences in local TV