Marketing Report

News
Netflix selects IAS to provide transparency to its advertising platform
[eMarketer] Lowe’s taps Yahoo as latest retail media network partner
Verve Group’s Match2One launches shoplifty app giving merchants new ways to grow revenue
Xandr and IMPACT+ bring greenhouse gas measurements to programmatic advertising
Sales of outdoor advertising to cross a market valuation of $ 51.4 billion by 2032, report
Volkswagen partners with CARIAD and Horizon Robotics to strengthen autonomous driving in China
[eMarketer] Advertising industry has worst job loss in 19 months
WPP acquires remaining stake in MediaCom Communications India
Worldcom PR Group targets brands with new crisis preparedness and protection service
SHAREit expands market share in Nordic countries offering advertisers a new global audience
Huawei and Dronetech elevate partnership to facilitate sustainable farming in Austria
[eMarketer] Netflix strikes measurement deal with DoubleVerify, Integral Ad Science
WPP appoints Juan Pedro Moreno as President of its Spanish business
Sasol partners with University of Twente to develop technologies for the removal of atmospheric carbon dioxide
Steve Silvers joins Kantar to lead Creative and Media Solutions
[eMarketer] PayPal deepens US in-store push with new Zettle device
dmg media selects Outbrain as exclusive recommendation partner
PRCA launches Australia network
WPP partners with The One Club for Creativity to bring the ONE School initiative for Black creatives to the UK
Volkswagen supports exhibition by Isaac Julien, winner of the Kaiserring Goslar art award
[eMarketer] Meta plans revenue split with creators