Marketing Report

News
GroupM unveils coalition for media decarbonization
Dentsu announces new global management structure
The IKEA Foundation to deploy an additional €600 million for climate by 2025
WPP study reveals how brands can unlock £16.7 trillion spending power of minority ethnic consumers
[eMarketer] Why Netflix Basic with Ads will win advertisers
GhanaWeb, Age Africa Agency sponsor YouTube Creators Festival in Ghana
Hivestack and RE/MAX of Southern Africa activate the world’s first programmatic digital out of home anamorphic campaign
Big John beats Ya’hunga with Chicken Licken’s new ad
Lee Peck Media joins PRCA as new member
Yieldmo and IRIS.TV in a smart data partnership to drive superior advertising outcomes
Teads selects Crisp to revolutionize digital omnichannel media with shelf availability data
[eMarketer] Digital video viewers take TV to smaller screens
Carrefour partners with Publicis to launch a venture that addresses retail media market in Europe
WPP announces its first Campus in Brazil
MiQ acquires UK-based privacy-first audience platform for publishers AirGrid
Fox Corporation and VIZIO announce expanded multi-year distribution partnership
Political advertising is most effective when optimized across streaming and linear TV, research
[eMarketer] US retailers and brands shift manufacturing away from China
PRCA launches Bosnia and Herzegovina branch
Mediacom Hong Kong selects Hivestack to deliver first programmatic digital out of home campaign for Uber Taxi in Hong Kong
BigCommerce and Snap Inc. create opportunities for merchants to reach new audiences